October 2014
Car Shoppers
When it comes to checking online for cars, more people check dealer websites than manufacturer or third-party websites. This should lead dealers to think that they need to have the best of both worlds.
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Car Financing
Car buyers are often skeptical of dealers when it comes to financing their cars. There are stories about how banks are easier to deal with, how dealers always charge too much in interest, and how they make more money when your monthly payment is higher. None of these are true.
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