Social Media is the Cheapest Way to Reach Customers (and television is still pretty awesome)

Watching TV

The modern day ad agency really needs to be on as many relevant mediums as possible. The concept of focusing simply on traditional or simply on digital is behind us. Today, proper consolidation of voice and intent can work magic.

Take, for example, the cost of reaching 1000 people. As expected, social media comes in as the cheapest with Facebook and LinkedIn having major reach for the buck. What might be more surprising is that television still ranks in the middle of the pack (as it always has) and any thoughts that the medium is dying as a way to put out the message can be dismissed. Television still works. It’s still very necessary, particularly for big brands that need to get out a message and localized brands that want top-of-mind awareness.

A good advertising strategy should include both traditional and digital media working side-by-side.

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The Psychology Behind the Love of Infographics

Visualizations

There’s a fundamental psychology behind visualizations that make them work. Reading is fine. Audio and video are often the best. When data must be seen and engulfed in order to make an impact, this is where infographics have their niche in our attentions.

In this very simple infographic from Hubshout, they explore the reasons that people like infographics, the types of infographics that people prefer, and give us hints about the direction of the infographic history.

Psychology of Infographics

Simple and Real Ways to Make Business Content

Content Marketing Strategy

When you read the articles or see the infographics about creating content for your business, you’ll find that a lot of them seem to focus on buzz words and pie-in-the-sky ideas that don’t really help. They come across more like self-esteem builders than actual functional tutorials or tips. This one is different.

Writing content that can help your business is not magic. It doesn’t take a Pulitzer Prize winning journalist or a Master’s Degree in Marketing to make it happen. It takes knowledge of the subjects, sparks of ideas, and a willingness to do what it takes to make it happen. You can watch a Tony Robbins video or you can check out this infographic by Spundge.

Business Content Creation Infographic

Email Marketing in 2014

Email Marketing

Every year, we hear about how email marketing is dying, that the email companies have figured out how to detect spam but that the filters are too powerful for marketing companies to break through even if they aren’t sending spam. We hear about how email is not being used by as many people, and yet we see the results are still extremely strong.

There was a decline in recent years with the effectiveness per piece, but that seems to have leveled out, especially for those who are using proper opt-in and value-styled email campaign techniques. This infographic from UberFlip breaks down what we can expect from email marketing in 2014.

Email Marketing Infographic

Content is Finally King

Content Marketing Strategies

There has always been the thought that content was considered “king” in the world of search engine optimization, but it wasn’t always the case even when people first started saying it. Things have changed to the point that today, it really is king.

There’s a catch, though. It can no longer stand alone as the infographic below from Fat the Creatives demonstrates, which comes to us from automotiveseo.org. Enjoy!

Content in the SEO World Infographic

Online Video Growth Cannot Be Stopped

Online Video

Unless you either live in a place where the internet is not powerful enough to support online video or you’ve been living under a rock for the last couple of years, it’s clear that online videos have become a huge thing. YouTube isn’t the only player, but they certainly have much of the market cornered on the growing trend.

This infographic from Flimp Media breaks down the trends and shows us a glimpse of what we can expect in the future.

Online Video Growth Will Not Be Stopped Infographic

So You Want to be a Social Media Marketing Specialist #Infographic

Social Media Marketer

It isn’t hard. Social media is everywhere. The challenge is in finding the traction and building the voice in an emerging industry that everyone wants to get into for one reason or another. Do you have what it takes?

Sometimes, it has nothing to do with whether or not you’re smart, creative, or both. A little luck comes into play. Even the brightest minds can steer a company in the wrong direction.

How to become a social media marketing specialist
Courtesy of: Schools.com

Proof that Social Media has ROI: 10 Examples #Infographic

Cost vs Value

You cannot spend too much time, money, or energy on activities or investments that don’t produce a measurable value. It’s all about ROI – Return on Investment – and all too often we see people that are heading down the wrong path by not tracking the returns.

Social media often gets accused of having no ROI. This simply isn’t the case. It has plenty. If you aren’t seeing it, you just aren’t doing it right, as Jeff Bullas demonstrates:

Social Media ROI Infographic

The Impact of Video on Digital Marketing #Infographic

Video Marketing

For years, we’ve all known that video was an important component of digital marketing. People are willing to spend more time watching video than reading text or viewing an infographic because it’s a passive action for them. They sit back and watch, that’s it. The impact is highlighted in the infographic below.

It comes to us through Video Explainers. Is your video marketing making the grade or is it failing miserably?

Impact of Video

Post Your Way to Facebook Success – #infographic