America was built on the concept of small business. It is the centerpiece of capitalism despite what bankers and activists believe. While the mega-corporations feel that they drive the economy and the Occupy Wherever group wants to agree and blame everything on them, the reality is that it’s the people running small businesses who truly drive the economy.
When it comes to checking online for cars, more people check dealer websites than manufacturer or third-party websites. This should lead dealers to think that they need to have the best of both worlds.
That wasn’t the conclusion of LeadiD, a company that specializes in customer acquisition. They felt in their infographic that dealers need to pay more attention to third-party sites because around 40% we not utilizing them. However, there’s an alternative.
The modern day ad agency really needs to be on as many relevant mediums as possible. The concept of focusing simply on traditional or simply on digital is behind us. Today, proper consolidation of voice and intent can work magic.
Take, for example, the cost of reaching 1000 people. As expected, social media comes in as the cheapest with Facebook and LinkedIn having major reach for the buck. What might be more surprising is that television still ranks in the middle of the pack (as it always has) and any thoughts that the medium is dying as a way to put out the message can be dismissed. Television still works. It’s still very necessary, particularly for big brands that need to get out a message and localized brands that want top-of-mind awareness.
A good advertising strategy should include both traditional and digital media working side-by-side.
There’s a fundamental psychology behind visualizations that make them work. Reading is fine. Audio and video are often the best. When data must be seen and engulfed in order to make an impact, this is where infographics have their niche in our attentions.
In this very simple infographic from Hubshout, they explore the reasons that people like infographics, the types of infographics that people prefer, and give us hints about the direction of the infographic history.
When you read the articles or see the infographics about creating content for your business, you’ll find that a lot of them seem to focus on buzz words and pie-in-the-sky ideas that don’t really help. They come across more like self-esteem builders than actual functional tutorials or tips. This one is different.
Writing content that can help your business is not magic. It doesn’t take a Pulitzer Prize winning journalist or a Master’s Degree in Marketing to make it happen. It takes knowledge of the subjects, sparks of ideas, and a willingness to do what it takes to make it happen. You can watch a Tony Robbins video or you can check out this infographic by Spundge.
Every year, we hear about how email marketing is dying, that the email companies have figured out how to detect spam but that the filters are too powerful for marketing companies to break through even if they aren’t sending spam. We hear about how email is not being used by as many people, and yet we see the results are still extremely strong.
There was a decline in recent years with the effectiveness per piece, but that seems to have leveled out, especially for those who are using proper opt-in and value-styled email campaign techniques. This infographic from UberFlip breaks down what we can expect from email marketing in 2014.
There has always been the thought that content was considered “king” in the world of search engine optimization, but it wasn’t always the case even when people first started saying it. Things have changed to the point that today, it really is king.
Unless you either live in a place where the internet is not powerful enough to support online video or you’ve been living under a rock for the last couple of years, it’s clear that online videos have become a huge thing. YouTube isn’t the only player, but they certainly have much of the market cornered on the growing trend.
This infographic from Flimp Media breaks down the trends and shows us a glimpse of what we can expect in the future.
It isn’t hard. Social media is everywhere. The challenge is in finding the traction and building the voice in an emerging industry that everyone wants to get into for one reason or another. Do you have what it takes?
Sometimes, it has nothing to do with whether or not you’re smart, creative, or both. A little luck comes into play. Even the brightest minds can steer a company in the wrong direction.
Courtesy of: Schools.com