Category - Marketing

The Small Business Marketing Budget #Infographic

Small Business

America was built on the concept of small business. It is the centerpiece of capitalism despite what bankers and activists believe. While the mega-corporations feel that they drive the economy and the Occupy Wherever group wants to agree and blame everything on them, the reality is that it’s the people running small businesses who truly drive the economy.

Read More

The Psychology Behind the Love of Infographics

Visualizations

There’s a fundamental psychology behind visualizations that make them work. Reading is fine. Audio and video are often the best. When data must be seen and engulfed in order to make an impact, this is where infographics have their niche in our attentions.

In this very simple infographic from Hubshout, they explore the reasons that people like infographics, the types of infographics that people prefer, and give us hints about the direction of the infographic history. Read More

Email Marketing in 2014

Email Marketing

Every year, we hear about how email marketing is dying, that the email companies have figured out how to detect spam but that the filters are too powerful for marketing companies to break through even if they aren’t sending spam. We hear about how email is not being used by as many people, and yet we see the results are still extremely strong. Read More