Sometimes all it takes to stay awake is a little stimulation.
Sometimes all it takes to stay awake is a little stimulation.
Qualities of Good Automotive Landing Pages
Automotive dealers are often faced with the challenges of putting their marketing budgets in the right places. They know that they need to spend money on Internet marketing, but there are so many options available. To make it more difficult, even those options are often covered by many agencies who [...]
Automotive Keywords: Picking and Choosing
Perhaps the biggest issue that companies have right now with determining what keywords will work best for them is whether or not to go to with long-tail or short-tail keywords. Both have their advantages and disadvantages, but when it comes to the automotive industry, it seems that the most important thing [...]
Online Brand Management for Car Dealers
In many cases, your reputation is the best thing going for you. In many businesses, having a strong brand that people recognize and associate with quality will give you a competitive advantage. If your brand is tarnished, everything can go downhill fast.
People who search for you by name on the [...]
How to Increase Automotive Credit Leads
Credit leads are often the most important type of leads for car dealers as they often represent customers who are in more of a need situation than a want situation. One of the biggest mistakes that car dealers and other industries make is that they make it too hard to [...]
Getting it Right from the Start with Keyword Research
The first and most crucial mistake that anyone optimizing a website can make is poor keyword selection. It starts in the beginning and continues on throughout the life of the campaign, even the life of the website itself. The problems that occur with most search engine optimization [...]
Virtual Storefront: How the Real World is Mimicked by the Internet
More and more people are starting to get online to do their business. Shopping, research, comparisons, bill paying, service needs — the list can go on and on.
This is another story that has an automotive focus, but you can easily insert any business type into [...]
Customer Service Shouldn’t be Secondary
Sadly, it often is. In today’s market, customer service has become the red-headed stepchild of building a business, especially for vendors who work directly with companies. Because we are so drawn into price wars and unique offerings, the need for strong customer service has grown while the lack of strong customer [...]