Category

Social Media
Huggies
Say what you will about social media, but its impact is profound, and wide-reaching.  As a business owner, a poor review on social media can cause a drastic decline in clientele.  As a human being, being defamed on Facebook can cause you to be a party to some suspicious glances at a social gathering.  For...
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Facebook Likes
Some were saying it was the Facebook apocalypse. Facebook was going to be knocking off old, spammy, or memorialized Facebook accounts from the like counts of Facebook pages. They were then going to adjust the algorithm to allow for more exposure for friends’ posts rather than pages representing businesses or organizations. The end result: not...
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Wordpress Logo
When two platforms compete, they’re usually not so closely affiliated. That’s not the case when it comes to WordPress which promotes both WordPress.com and WordPress.org. The former is the one that has millions of free and occasionally paid bloggers using a toned-down version of the master software. The latter is the version that is software...
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Watching TV
The modern day ad agency really needs to be on as many relevant mediums as possible. The concept of focusing simply on traditional or simply on digital is behind us. Today, proper consolidation of voice and intent can work magic.
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Visualizations
There’s a fundamental psychology behind visualizations that make them work. Reading is fine. Audio and video are often the best. When data must be seen and engulfed in order to make an impact, this is where infographics have their niche in our attentions. In this very simple infographic from Hubshout, they explore the reasons that...
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Content Marketing Strategy
When you read the articles or see the infographics about creating content for your business, you’ll find that a lot of them seem to focus on buzz words and pie-in-the-sky ideas that don’t really help. They come across more like self-esteem builders than actual functional tutorials or tips. This one is different.
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Twitter Bomb Threat
The guy in the picture above – you don’t want to follow him on Twitter. There are, however, other less-conspicuous signs about people that you may want to understand as you try to prune and grow your Twitter feed with the best people possible.
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Online Video
Unless you either live in a place where the internet is not powerful enough to support online video or you’ve been living under a rock for the last couple of years, it’s clear that online videos have become a huge thing. YouTube isn’t the only player, but they certainly have much of the market cornered...
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Social Media Marketer
It isn’t hard. Social media is everywhere. The challenge is in finding the traction and building the voice in an emerging industry that everyone wants to get into for one reason or another. Do you have what it takes?
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Cost vs Value
You cannot spend too much time, money, or energy on activities or investments that don’t produce a measurable value. It’s all about ROI – Return on Investment – and all too often we see people that are heading down the wrong path by not tracking the returns.
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