Some were saying it was the Facebook apocalypse. Facebook was going to be knocking off old, spammy, or memorialized Facebook accounts from the like counts of Facebook pages. They were then going to adjust the algorithm to allow for more exposure for friends’ posts rather than pages representing businesses or organizations. The end result: not much changed.
This is good for those who are marketing through Facebook, though the strategy component hasn’t changed. It’s still pay to play if you want to find real success on the social network. this infographic by Komfo highlights the effects of the changes from earlier this year: