Comments on: Nike Corporate Social Networks

By: Marie Leonard

Marie Leonard — Fri, 05 Feb 2010 18:58:38 +0000

It does look like Nike knows the meaning of social networking done the right way. They are paying attention to trends and have smart online marketers handling their account in a way other biggies like, Coke and General Motors have not.

Let’s just say, they sprang ahead of the crowd and put their best foot forward!

By: max shoes

max shoes — Sun, 27 Dec 2009 05:06:21 +0000

While sales of related products have hit $56 million, it is a drop in the bucket for a company that posted $18.63 billion in sales in fiscal 2008.

By: slit

slit — Tue, 13 Oct 2009 08:18:01 +0000

Nice Article and good tool. Thanks in advance, best regards slit

By: daniel

daniel — Sat, 03 Oct 2009 09:19:02 +0000

What did they do that Coke, General Motors, and several other large corporations did not do?

By: Nate Holland

Nate Holland — Tue, 07 Jul 2009 16:35:54 +0000

I think this is a great site for Nike enthusiasts. 1, I guess, it’s mainly because you get to keep track of how far you’ve run and how you’re doing. 2, is that it sounds like a great place to get to meet people who share the same interests as you do. Not only are you updated in all things related to the product, but you can get to converse with other people on the site. It’s a great way to connect, maybe even have a friendly competition every now and then. I sure will be checking this out.

By: jammer

jammer — Tue, 05 May 2009 19:04:25 +0000

Nike sucks!

By: Nike+, Runners Set Roadmap for Corporate Social Networks « JeffBennett.Org

Nike+, Runners Set Roadmap for Corporate Social Networks « JeffBennett.Org — Thu, 13 Nov 2008 12:03:03 +0000

[...] read more | digg story [...]

By: Matt

Matt — Wed, 12 Nov 2008 22:38:23 +0000

Interactivity or connectivity did nothing for Nike+ as a “social network.” The site would have thrived regardless of whether you could connect with users. the transparency provided by the Nike+ chip and innovative, and could have easily launched independently of a social network.

The “purpose” you mentioned is probably what really drove the site’s success. Building a community around running was something new to the market. Nike connected people through the public events. This created a great experience–something entirely different than owning a piece of leather and plastic.

By: CheyenneJack

CheyenneJack — Wed, 12 Nov 2008 22:34:24 +0000

This is just a splash in the bucket for vertical virtual community markets.

There is probably an infinite number of vertical markets out there, especially considering global presence where people have not interacted yet
now some of those communities could be profitable, some could be active and others may not move, but they exist and are only now being touched.

In the next 7-8 years we won’t even know the world as it is today. Avatars will be doing our shopping, Intelligent Computer Friends will act as Dieticians, Trainers and more. There is even a use case for doctors on a beach vacation to utilize his mobile phone as a virtual tool in performing a rare emergency surgery.

I’m running a vertical network based upon the mohawk hairstyle, http://www.MohawksRock.com and its fascinating to watch the growth and Key Opinion Leaders blossom in what would seemingly be a non-existant community until the lense of a world picture was applied to find a rich community of extreme hair enthusiasts.

CheyenneJacks last blog post..Regator of Decatur

By: Matt Foley

Matt Foley — Wed, 12 Nov 2008 22:12:44 +0000

I would say that the first two - “user focus” and “niche building” are the most generally applicable tips for corporations using social networks. It’s those two more than anything else that are going to drive people to actually want to engage with these networks. Community goals are nice and drive sustained participation, but it’s having that singular focus on providing something of value that helps the most.

Just my humble opinion

Matt
PluggedIN Co.
http://www.pluggedinco.com/blog