Automotive Keywords: Picking and Choosing

Perhaps the biggest issue that companies have right now with determining what keywords will work best for them is whether or not to go to with long-tail or short-tail keywords. Both have their advantages and disadvantages, but when it comes to the automotive industry, it seems that the most important thing to remember is that more is better.  More keywords means more traffic.  More traffic means more leads.

More leads means more sales.

There is a debate going on, though few are involved and even fewer understand it.  First, the definitions:

Long: Searches that are specific, normally 3, 4, or more words, that are highly targeted by minimal for traffic.  They are normally an extension of a primary keyword.  Example: “New Honda Accord Shreveport”

Medium: Less specific than long keywords, usually 2 or 3 words, with higher volume and lower conversion.  Example:  “Shreveport Honda”

Short: Very general terms.  High volume, low, low conversion.  Example: “Honda”

Story continues at Driving Sales about Automotive Keyword Selection.

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