Getting it Right from the Start with Keyword Research

The first and most crucial mistake that anyone optimizing a website can make is poor keyword selection.  It starts in the beginning and continues on throughout the life of the campaign, even the life of the website itself.  The problems that occur with most search engine optimization campaigns start right here and contribute to a poor campaign.

There are things that companies, both SEO firms and do-it-yourself webmasters and business owners, do that keep it from going in the right direction.  While this article from Driving Sales deals specifically with the automotive segment, it can definitely be used for any marketing opportunity regardless of segment.

When we take on a new client, I have the opportunity to really dive into the Search Engine Optimization that has been done the sites by various vendors.  There are certain things we do that others do not do and visa versa.  Everyone thinks they have the right formula — it’s all a matter of knowledge and taste.

One thing that is definitely not up for debate is the keyword selection.  This essential part of the equation can help set a proper SEO campaign in the right direction.  It can also be the part that ruins the optimization of a website and sends it down the dark path of oblivion.

Dramatic? Yes.

True?  Absolutely.

Story continues at Driving Sales about Automotive Keywords.

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