Qualities of Good Automotive Landing Pages

Automotive dealers are often faced with the challenges of putting their marketing budgets in the right places.  They know that they need to spend money on Internet marketing, but there are so many options available.  To make it more difficult, even those options are often covered by many agencies who sell inferior products because their clients do not know any better.

One of the trends hitting the market today are automotive landing pages.  These simple, 1 or 2 page sites can have a dramatic effect on driving leads, especially when the cost is taken into account.  This article on Driving Sales discusses ways to identify what really works and what doesn’t.

One of the biggest misconceptions in the automotive website business is that the more pages you have, the more leads your website will produce.  There are arguments in both directions, but one thing is definitely true:

The more QUALITY, LEAD-GENERATING pages you have, the more leads you’re going to get.

This is not an entry into the debate over indexing inventory versus not.  That’s an entire other post.  Today, let’s explore the power and effectiveness of landing pages both as part of your website as well as outside of your website.

Onsite Landing Pages

Regardless of what your customers are searching for, they should be sent to a page that gives them what they’re looking for, period.  End of story.  Having a landing page that is geared towards a specific model, a service product, or a specialty service that you offer will dramatically increase your website’s ability to turn potential customers into buyers.  Instead of going into details here, I will just hit on a few points that you want to have on your landing page:

Story continues at Dealer Landing Pages.

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Click for more information on Landing Page Marketing.