Customer Service Shouldn’t be Secondary

Sadly, it often is.  In today’s market, customer service has become the red-headed stepchild of building a business, especially for vendors who work directly with companies.  Because we are so drawn into price wars and unique offerings, the need for strong customer service has grown while the lack of strong customer service has become rampant.

This article by Richard Valenta gives advice to vendors as well as calls out business owners to expect more if they want to receive more.

After years in the automotive industry, I have seen a rapid decline in the level of service offered by vendors.  The old ways of keeping customers through quality customer service seem to be behind us in many ways.

I was out buying a suit a couple of weeks ago.  The gentleman helping me was well-informed about his topic and extremely helpful.  My suit was to be ready at the end of the week.

Story continues at Driving Sales about Vendor Customer Service.

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