You cannot spend too much time, money, or energy on activities or investments that don’t produce a measurable value. It’s all about ROI – Return on Investment – and all too often we see people that are heading down the wrong path by not tracking the returns.
Social media often gets accused of having no ROI. This simply isn’t the case. It has plenty. If you aren’t seeing it, you just aren’t doing it right, as Jeff Bullas demonstrates: