Who says car shopping can’t be entertaining?

Most people dread going to a car dealership to shop. They have heard all of the horror stories (and may have some of their own) about car salespeople and their pushy techniques.

Nobody has seen a technique like this.

A lot has been written about how automotive advertising and the industry in general has had a hard time “going viral”. Social media campaigns have proven either spammy, contrived, or simply boring.

At Compare Ford, they seem to understand that sometimes it isn’t necessarily what you say but how you say it.  Kudos.

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