America was built on the concept of small business. It is the centerpiece of capitalism despite what bankers and activists believe. While the mega-corporations feel that they drive the economy and the Occupy Wherever group wants to agree and blame everything on them, the reality is that it’s the people running small businesses who truly drive the economy.
Getting a business degree used to be a prerequisite to be able to be successful and achieve executive status at major companies in the United States. That changed for a time when those who had other types of degrees (or no degrees at all) were finding success, but many companies quickly shifted back to the old mentality after not seeing the type of success they’d hoped for from people without the appropriate degrees. This trend is continuing today.
There are plenty of people out there who believe that their work a waste of time. That’s not even taking into account the amount of non-work that goes into play at the office. If we really look closely at our daily activities, we’ll probably find that we could be a heck of a lot more efficient with our activities.
In this older-but-still-relevant infographic from Atlassian Blogs, we take a look at those things that are, well, holding us back and keeping us from actually getting all of our work done. We encourage you to click through to the post itself as they have done a great job at making this an interactive infographic.
Here’s a very small taste:
For years, we’ve all known that video was an important component of digital marketing. People are willing to spend more time watching video than reading text or viewing an infographic because it’s a passive action for them. They sit back and watch, that’s it. The impact is highlighted in the infographic below.
It comes to us through Video Explainers. Is your video marketing making the grade or is it failing miserably?
This light but informative infographic delves into the realities of internet marketing in 2013 for small businesses. Content has become the most important component for online marketing both from a search and social perspective. Getting eyeballs on your website has never been more challenging, but content is the key to making it happen.
>Courtesy of: Informly
Many of the biggest brands in retail are absolutely in love with social media. Some are doing it well. Others are failing miserably. This infographic takes a look at how the best of the best stack up against each other.
Blogging gets hot in business, then cold, then hot again, then cold again. It rises and dies, and rises again. Depending on which guru you’re listening to and on what day you’re listening to them, your business may absolutely need a blog or it may be wasting its time blogging.
The truth (okay, it’s an opinion, but still) is that blogging can be one of the most powerful social media tools a company can use to promote their business when done right. If done wrong, it can be a waste of time.
This infographic gives a little bit of information that is useful but definitely highlights some of the starting points for those businesses that want to consider getting into or expanding their blogging strategy. Again, it’s a tool. Blogging by itself is hard to make work, but combined with a proper search and social strategy, it can be an excellent way to make your business stand out.
Click to view source.
If there are two brands in the restaurant industry that have dominated their niche, it’s McDonald’s and Starbucks. Each has yearly revenue in the tens of billions, stores counts in the tens of thousands, and are wildly popular on social media. This infographic from Mind of Miller breaks down some of the interesting statistics surrounding the mega-brands.