For years, we’ve all known that video was an important component of digital marketing. People are willing to spend more time watching video than reading text or viewing an infographic because it’s a passive action for them. They sit back and watch, that’s it. The impact is highlighted in the infographic below.
Trucks drive the United States. That’s not a bad pun. It’s a fact. The trucking industry is absolutely huge and represents a portion of our infrastructure that, if suddenly removed, would set the nation back 100 years.
Almost every physical product we buy spent a portion of time on a big rig at some point. With over 3.5 million truckers in America, it’s the type of industry that has a lot of weight while wielding its power in a fashion that is practically unnoticed by everyone. They influence product pricing. They influence gas pricing. They influence politicians who need interstate transit as a way of helping to boost their local economies.
They need trucks. We need trucks. Thankfully, they are one of the least corrupt power forces in the nation (which is exactly why we rarely hear about them in the news).
This infographic examines the sheer size of the industry. Click to enlarge.
- Big Rigs in America (dodgeinthenews.com)
- Video: How not to tow a big rig on a snowy mountain (autoblog.com)
- Students land a big rig to hone skills on (heraldnet.com)
The US economy is tied directly into the status of jobs. Jobs are tied in to a large extent to the status of retail industries. As a result, the retail industry is both an important indicator as well as a source of strength or weakness for the entire economy.
This graphic by Milo examines how the retail industry impacts the US economy.
Click to enlarge.
(H/T: Chevrolet Humble Texas)