Social Media is the Cheapest Way to Reach Customers (and television is still pretty awesome)

Watching TV

The modern day ad agency really needs to be on as many relevant mediums as possible. The concept of focusing simply on traditional or simply on digital is behind us. Today, proper consolidation of voice and intent can work magic.

Take, for example, the cost of reaching 1000 people. As expected, social media comes in as the cheapest with Facebook and LinkedIn having major reach for the buck. What might be more surprising is that television still ranks in the middle of the pack (as it always has) and any thoughts that the medium is dying as a way to put out the message can be dismissed. Television still works. It’s still very necessary, particularly for big brands that need to get out a message and localized brands that want top-of-mind awareness.

A good advertising strategy should include both traditional and digital media working side-by-side.

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Post Your Way to Facebook Success – #infographic

Top 10 Retail Brands on Social Media

Many of the biggest brands in retail are absolutely in love with social media. Some are doing it well. Others are failing miserably. This infographic takes a look at how the best of the best stack up against each other.

Retail Social Media Top 10 [Infographic]
Retail Social Media Top 10 [Infographic]
Compliments of RetailCustomerExperience.com

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What Blogging Means for Your Business

Blogger

Blogging gets hot in business, then cold, then hot again, then cold again. It rises and dies, and rises again. Depending on which guru you’re listening to and on what day you’re listening to them, your business may absolutely need a blog or it may be wasting its time blogging.

The truth (okay, it’s an opinion, but still) is that blogging can be one of the most powerful social media tools a company can use to promote their business when done right. If done wrong, it can be a waste of time.

This infographic gives a little bit of information that is useful but definitely highlights some of the starting points for those businesses that want to consider getting into or expanding their blogging strategy. Again, it’s a tool. Blogging by itself is hard to make work, but combined with a proper search and social strategy, it can be an excellent way to make your business stand out.

Click to view source.

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EdgeRank 101: Class is Now in Session

This infographic from PostRocket comes to us via Minneapolis Dodge and explores “Learn How Facebook Works”. Click to enlarge.

Learn How Facebook Works