Tag - marketing

Egos aside: True social media customer service

Social Media Management

Social media can be humbling, both as a novice who is just messing around and as a social media manager.  A lot of times, the temptation exists to assert ourselves and publicly shun those who question us, but as a social media manager, this isn’t the best avenue of attack.  All too often our egos want to sit in the driver’s seat and simply throw out orders, as we expect them to be followed.  However, this isn’t the way a customer service relationship works best, and social media management is, at the end of the day, a customer service profession. Read More

The Small Business Marketing Budget #Infographic

Small Business

America was built on the concept of small business. It is the centerpiece of capitalism despite what bankers and activists believe. While the mega-corporations feel that they drive the economy and the Occupy Wherever group wants to agree and blame everything on them, the reality is that it’s the people running small businesses who truly drive the economy.

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Email Marketing in 2014

Email Marketing

Every year, we hear about how email marketing is dying, that the email companies have figured out how to detect spam but that the filters are too powerful for marketing companies to break through even if they aren’t sending spam. We hear about how email is not being used by as many people, and yet we see the results are still extremely strong. Read More