America was built on the concept of small business. It is the centerpiece of capitalism despite what bankers and activists believe. While the mega-corporations feel that they drive the economy and the Occupy Wherever group wants to agree and blame everything on them, the reality is that it’s the people running small businesses who truly drive the economy.
The United States hit its stride and really started proving out the concepts of pure capitalism when it embraced small business growth. While big companies have always played a role, it has been shown that small businesses are the ones that drive the economy. As small business numbers improve, the economy improves. As small business numbers fall, the economy falls. The same cannot be said about large corporations other than the catastrophes attached to recent real estate an automotive challenges.
This light but informative infographic delves into the realities of internet marketing in 2013 for small businesses. Content has become the most important component for online marketing both from a search and social perspective. Getting eyeballs on your website has never been more challenging, but content is the key to making it happen.
>Courtesy of: Informly
Blogging gets hot in business, then cold, then hot again, then cold again. It rises and dies, and rises again. Depending on which guru you’re listening to and on what day you’re listening to them, your business may absolutely need a blog or it may be wasting its time blogging.
The truth (okay, it’s an opinion, but still) is that blogging can be one of the most powerful social media tools a company can use to promote their business when done right. If done wrong, it can be a waste of time.
This infographic gives a little bit of information that is useful but definitely highlights some of the starting points for those businesses that want to consider getting into or expanding their blogging strategy. Again, it’s a tool. Blogging by itself is hard to make work, but combined with a proper search and social strategy, it can be an excellent way to make your business stand out.
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