Social media can be humbling, both as a novice who is just messing around and as a social media manager. A lot of times, the temptation exists to assert ourselves and publicly shun those who question us, but as a social media manager, this isn’t the best avenue of attack. All too often our egos...Read More
Some were saying it was the Facebook apocalypse. Facebook was going to be knocking off old, spammy, or memorialized Facebook accounts from the like counts of Facebook pages. They were then going to adjust the algorithm to allow for more exposure for friends’ posts rather than pages representing businesses or organizations. The end result: not...Read More
The modern day ad agency really needs to be on as many relevant mediums as possible. The concept of focusing simply on traditional or simply on digital is behind us. Today, proper consolidation of voice and intent can work magic.Read More
The guy in the picture above – you don’t want to follow him on Twitter. There are, however, other less-conspicuous signs about people that you may want to understand as you try to prune and grow your Twitter feed with the best people possible.Read More
It isn’t hard. Social media is everywhere. The challenge is in finding the traction and building the voice in an emerging industry that everyone wants to get into for one reason or another. Do you have what it takes?Read More
You cannot spend too much time, money, or energy on activities or investments that don’t produce a measurable value. It’s all about ROI – Return on Investment – and all too often we see people that are heading down the wrong path by not tracking the returns.Read More
For years, we’ve all known that video was an important component of digital marketing. People are willing to spend more time watching video than reading text or viewing an infographic because it’s a passive action for them. They sit back and watch, that’s it. The impact is highlighted in the infographic below.Read More
Phones have a big enough problem with battery life without the constant pinging that most of our social media apps do. Even when they’re just sitting there doing nothing, our phones are often busy getting our Facebook updates ready to present, seeing if there are any new direct messages on Twitter, and letting us know...Read More
