Converting your law firm’s traditional process to a digital procedure
As more and more companies transition to a fully digital workforce admits the Pandemic, law firms are forced to digitize processes they once would conduct in-person with their clients. Going from in-person meetings to becoming a digital lawyer can sometimes be frustrating. Luckily, there are some simple steps that law firms can take to jumpstart their client-facing digital process.
Make sure all of your digital channels are entirely up-to-date, including your firm’s website, social media, and Google My Business information.
Nothing is more frustrating for a client than heading to your website and finding outdated information. You should be updating your website weekly, if not monthly, at the very least.
This information isn’t limited to your contact information. Your client is looking for content that explains how you are doing business as a firm and what steps they need to take to secure your service. This is a great opportunity to have an infographic created that outlines step-by-step what your client should expect while working with you during a pandemic or a blog series that can keep your clients fully informed.
If you don’t have anyone on staff with a creative eye, never fear! Our team at Media Caffeine can design a custom infographic for your firm. Just ask!
Next, you need to make sure you post to your social media channels multiple times per week. This is a great place to promote the content you’ve worked so hard on for your website and encouraging your social media audience to engage with it.
No matter what type of law you practice, social media is an excellent place to promote your expertise and services to your target client. By having a Facebook or Instagram campaign running utilizing third-party data, you can ensure that your marketing budget is utilized to promote your content to those who are genuinely searching for your services in your area. Stop wasting marketing budget on social users who aren’t even in the same country as you. We can fix this issue!
Does your law firm have a Google My Business (GMB) profile set up? That needs to be taken care of immediately. Your potential clients are searching for your services in your local area and you want to make sure that your firm is the first option they see in the top right-hand corner of their browser. Without an active GMB profile, you will have to rely on your website’s ranking in order to make it to page one.
Digitize your onboarding process.
The legal industry thrives on confidentiality. Thus, some may be skeptical of digital tools that can assist their law firm with their client onboarding process; however, we have some favorite tools that can cut down on your client’s in-office time.
First up is DocuSign. DocuSign is a fantastic tool that understands just how vital confidentiality is; it’s a core component of their business. By utilizing DocuSign you have the control to manage the files your clients receive, highlight where their attention and signature are necessary, and complete your entire onboarding process contact-free.
“With many businesses preparing to reopen their offices, there’s a need to automate the sending of legal documents or health and safety forms to anyone coming on-site during this time.”
– DocuSign
Next, it is essential to consider how you share these files within your firm after receiving the signatures you need. Some may immediately think of Google Drive or DropBox. Yes, both of these platforms are cost-effective and easy to use, but these may not be the best options when it comes to housing and securing sensitive documents.
We found a platform called LexWorkplace that may have the security options your firm needs. LexWorkplace is a cloud-based storage platform for lawyers, with all of the security measures required, but still has the user functionality that most businesses enjoy when using a cloud-based file-sharing system.
Find a web conferencing platform that meets all of your needs.
Since the beginning of the Pandemic, video conferencing has been essential to conducting business for many industries. Still, it is crucial to find a conferencing platform that makes sense for your team.
Not all platforms are created equal.
Zoom has been the frontrunner of pandemic virtual calls. If you are already using Zoom and are having some issues, check out this great blog from Legal Geek. They have tons of settings tips and tricks to make your Zoom call a seamless one.
If you are in search of more webinar features where you can host a group event platforms like Go-To-Meeting, On24, and Cisco WebEx can give you more advanced functionality.
Start the New Year as a Digital Lawyer!
The new year is quickly approaching, and now is the time to get your law firm set up for digital success in 2021. If you are struggling with where to start with your digital marketing strategy and your firm’s overall digital processing, reach out to us. Our team thrives on finding new and helpful ways to set up businesses for digital success.
