Every year, we hear about how email marketing is dying, that the email companies have figured out how to detect spam but that the filters are too powerful for marketing companies to break through even if they aren’t sending spam. We hear about how email is not being used by as many people, and yet we see the results are still extremely strong.
There was a decline in recent years with the effectiveness per piece, but that seems to have leveled out, especially for those who are using proper opt-in and value-styled email campaign techniques. This infographic from UberFlip breaks down what we can expect from email marketing in 2014.
