Why You Shouldn’t Overlook This Valuable Sales Tool
When ‘Make Yourself at Home’ Took on New Meaning
When a global pandemic found millions of people suddenly hunkered down at home, many of them turned their focus to feathering their nests and setting up home offices. Although it’s primarily viewed as a social network, Pinterest has emerged as a popular shopping site. A report by eMarketer in 2018 showed that shopping was the second-highest activity reported by Pinterest users, second only to viewing photos. With online shopping up, Pinterest for furniture boutiques is an untapped marketing resource for boutique owners.
What Does This Mean for Your Boutique?
Even before it became a necessity, shopping from home was already the preferred method of buying, well, almost everything. And one of the top categories that drive engagement on Pinterest is home content. Topics such as home decorating, renovating, and purchasing pins are among the platform’s top searches.
Pinterest users also skew toward a higher income bracket compared to other social users. A 2019 Pew Research study showed that the majority of Pinterest users earn more than $75,000 per year. With more disposable income, these buyers are more likely to seek out higher quality over lower cost. A well-curated board of unique items with buyable pins can lead prospective buyers from inspiration to purchase in a few clicks.
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A Dynamic Way to Shop for Furniture
Compared to other online shopping platforms, Pinterest offers a more dynamic way of displaying your furniture. Rather than a static image of a sideboard buffet on your shop floor, for instance, you can create a series of boards showing the sideboard in different settings, from contemporary to eclectic. Seeing the piece in various room settings helps buyers imagine how it might fit with their current décor or inspire them to go for an entirely new look.
To Everything There is a Season—That Includes Furniture
According to Pinterest, activity increases around the holiday season and big life moments. That could include furnishing first homes, major renovations, or preparing for holidays when family comes to visit. And since American consumers are more likely to use Pinterest when planning their home purchases, adding promoted posts to your marketing calendar and budget makes sense.
Much like you would do in your physical space, you can curate and promote a board showing a guest room in October for people expecting company over the holidays. You can also create seasonal and “room on a budget” boards throughout the year for people striking out on their own or looking for a refresh.
Pinterest Stories: A Powerful New Marketing Tool
Did you know that Pinterest is rolling out Stories to its users? While they’ll look and feel much like Stories on other social networks, there are some differences with Story Pins. The most crucial difference is that Pinterest stories are linked directly to a Pin and, therefore, don’t evaporate after 24 hours. With a longer life, they discoverable in search results and are easily distributed throughout the site. Story Pins is an excellent tool for engaging with users by creating dynamic content, including seasonal lookbooks and tutorials.
Our Digital Marketing Experts Are with You Every Step of the Way
Now that you know what a powerful digital marketing tool Pinterest is, you might wonder how to get your furniture boutique to stand out. Get expert help from the team at Media Caffeine. Combining Pay-Per-Click (PPC) marketing and Search Engine Optimization (SEO), we’ll craft a strategy that lifts your business page to the top of the search results.
From the technical to the creative, we’re here for you every step of the way. Let Media Caffeine help you create a magnetic presence that turns furniture shoppers into furniture buyers.