Social media is the perfect platform for show and tell, especially when it comes to the best and brightest luxury jewelry brands. The question is: how do you go from ‘show and tell’ to show and sell?
Media Caffeine has the answers to your most pressing questions about targeted social media advertising; to not only garner looks and likes but to bring buyers to your showroom and your website’s shopping cart.
Set the Stage
It all starts with the right imagery and content. You need your luxury jewelry brands to stand out in a crowd while featuring engaging and proactive content that entices shoppers to act.
When it comes to pics and video, trust us when we say that image matters. The visual component should leap off the page and cause even the most distracted scroller to stop in their tracks.
Professional-level quality is a must. Media Caffeine will access approved media and assets directly from the brands you wish to promote and develop a cohesive plan to shine a spotlight on your brand.
Attract an Audience
While likes and comments are great, they don’t sell jewelry. It’s all about speaking to the right crowd. That means in-depth targeting to get your content directly in front of your ideal clientele, and specifically those in the market for something unique.
Whether your focus is on bridal brands, loose diamonds, gemstones, fashion, fine timepieces, or even in-house specialties like custom ring design or repair, all of your potential customers are out there. Let’s bring them to you.
Create a Path
Like a guided tour, you can usher your newfound shoppers exactly where you want them to go. That means that you need a clear purpose and a path for them to follow. It can be akin to giving them a choose-your-own-adventure book but without the dead ends. Create a straight line to your showroom or website, or provide options to allow your shoppers to get to the exact spot they need to be – all while offering your expertise and assistance along the way.
You can bring them to custom website landing pages that give potential customers the ability to learn more about you and about the products they want to see, and then put them right in front of your online or in-store selection.
Along the way, you can give them the reasons and reassurances they need to be comfortable shopping with you, instead of the rubber-stamped corporate mall stores or the shady gold buyers down the road.
Whether you want to highlight certain brands, products, special events, services, etc., Media Caffeine will ensure that the right shoppers see it and interact with it. That gives your business an optimal opportunity to build your brand and create new, possibly lifelong customers with every single post on any given platform.
We Make it Easy
When you’re ready to dominate your local market, Media Caffeine is here to put your business in the driver’s seat and on a path to long-term success. Our specialists in Social, SEO, PPC, Google My Business, and more are at your disposal and ready to put their expertise to good use for you. We’ll work with you to develop a cohesive and comprehensive strategy that directly translates to sales.
Contact us to get started and learn how Media Caffeine can inject the energy and the excitement you want into your social media strategy. It’s time to sell the steak, as well as the sizzle.