As we move forward in the twenty-first century, technology is playing an increasingly important role in our everyday lives. Oftentimes businesses can find themselves a step ahead by embracing new technological advancements like RCS Business Messaging.
While it will soon be available for all those with Android devices, for businesses specifically, it allows for faster and more efficient communication between companies and their respective clients. Although RCS Business Messaging is still in the beginning stages of development, it shows a lot of promise.
What Is RCS?
RCS stands for Rich Communication Services, and the goal of it is to provide a more luxurious and better experience when people are communicating. In a world where attention spans and patience levels are decreasing rapidly, innovators are constantly thinking about how to get messages to people faster and faster.
While email can be powerful with tools like Microsoft Office 365, and texting and phone calls will always be available and popular forms of communicating, the developers behind RCS hope to put their program at the same level. The goal of RCS is to replace traditional SMS messaging that happens on Android devices, instead of allowing for a text messaging system. Additionally, RCS works on multiple different phone carriers, allowing for easier communication between customers and employees.
RCS allows for a richer media experience, complete with better quality pictures and messages, as well as more security, privacy, and faster response time.
Ways Your Company Can Use RCS Business Messaging
There are many benefits and advantages to using RCS business messaging that will improve your company’s performance.
Connect More Quickly and Genuinely with Your Customer Base
First, one of the primary goals of any business, whether they are offering a tangible product or a service, is to sell as much as possible, and to connect faster and more genuinely with the customer. RCS allows for a two-sided conversation between business people, and it makes it much easier for the client to receive information about a product or service and make the choice to use it. Restaurants, hotels, car services, airplanes, and movie theaters can use RCS to make it easier for consumers to purchase reservations and tickets ahead of time. They can take advantage of the best things companies have to offer.
Use Chatbots to Provide Better Customer Service
Another benefit of two-sided conversation leads us to a second reason why utilizing RCS Business Messaging can help you and your organization. With so much competition in the world of technology, companies are constantly trying to set themselves apart, and focusing on customer service can do just that. To do that, representatives can use chatbots, which allows for easier communication for questions and pitching of goods. Information can be more easily obtained, which gives businesses an upper hand.
RCS Messaging is Excellent for Retargeting
It is easier and less expensive for a company to keep a customer that already buys from and supports them, rather than acquiring a new one. RCS’s rich media and personalized text messages with images of products make it more likely that customers who are retargeted will come back, and this is economically beneficial for businesses. “Rich media” means higher quality images, colors, and visual appeal.
Get Your Word Out Lightning Fast
Finally, RCS is an amazing new tool is because it’s rich media allows for faster and more attractive updates and notifications. Dozens of companies send out reminders and other text messages and emails, but those that use RCS are a step ahead of the rest. These reasons, along with others, prove why RCS will soon infiltrate the business world.
Things to Consider Before Adding RCS to Your Business Strategy
As with all technological products, innovations, and programs, there is always the possibility of glitches and errors, but there are some things you can do to ensure you get the best experience possible when using RCS Business Messaging.
RCS Can Lead to Vulnerability in Businesses
While RCS aims to give more privacy to and gain the trust of consumers, poor or rushed implementation of the program can lead to security breaches and the potential for hacking.
Android vs Apple
Another possible issue concerning the usage of RCS Messaging is the fact that currently, the program is mainly for Android devices, and Apple hasn’t shown a whole lot of interest in taking steps forward to integrate their devices with RCS. The majority of smartphone users in the United States have iPhones, so a company could potentially be losing customers by investing in RCS.
Knowledge Is Power
And of course, no product or service can be successful if the general population doesn’t know about it. Awareness about RCS is still somewhat low, and with more promotion, it will be quite successful. There are many advantages and benefits to using RCS, but all potential users should be aware that there is a chance for some problems.
Things to Avoid When Implementing RCS
Here are 5 key challenges of implementing RCS messaging in 2020 that, if not addressed, can significantly erode the value of the integration, lead to lost revenue, and an ROI worse than expected:
If you’d like more information on Google RCS, how it fits into the business model of your own enterprise, and the challenges that lie ahead, get in touch with the experts at Master of Code for a consultation.
The Future of RCS
There is no denying that technology is the future, and many companies are still trying to figure out what role RCS plays in their own futures. RCS Business Messaging offers a richer media experience with higher quality images and communication techniques, and it offers many benefits for both seasoned businesses and entrepreneurs who are just starting out. RCS allows for faster and more personal communication with customers, which, in a world becoming increasingly more digital, is always a nice touch.
The rich media of RCS Business Messaging, ability for two-sided conversation, and the easier access to core features of the business makes the messaging program an excellent tool for your business, whatever it may be.