So much can go into building a great logo. It’s something that lasts; most companies that want to improve their branding do not like to ever change their logo. It’s pretty much a permanent decision.
When two platforms compete, they’re usually not so closely affiliated. That’s not the case when it comes to WordPress which promotes both WordPress.com and WordPress.org. The former is the one that has millions of free and occasionally paid bloggers using a toned-down version of the master software. The latter is the version that is software only; users have to provide their own hosting and maintenance.
The medical arena has always been considered a lucrative one. For years, there was a discrepancy that caused division at hospitals when it came to nurses versus doctors and other professionals. Nurses had to get college degrees just as other medical professionals, but their pay was often much lower than other positions at the hospital. Today, things are getting better for them.
Everyone knows that Craigslist is a great place to buy stuff, sell stuff, look for a job, and occasionally find strange listings that are pretty funny. What you may not know is that Craig Newmark, the founder of the classified website, has another big project that he’s been working on this year. Read more
A roof is something that few people think about unless it fails. While it’s serving its purpose of keeping out the elements and keeping in the comfortable environment, it’s never a thought. Once a leak starts, everyone starts getting concerned. After all, the roof is the only thing that stands between our homes and the precipitation and sunlight that can make us uncomfortable.
The act of driving can have some pre-existing negative effects on our emotions. Most vehicles, try as they may to be comfortable, are not able to accommodate people for extended periods of time. It’s a hassle to drive in traffic. Perhaps most importantly, we’re often driving to and from places that are not good for our emotional well-being such as driving back and forth to work.
Getting a business degree used to be a prerequisite to be able to be successful and achieve executive status at major companies in the United States. That changed for a time when those who had other types of degrees (or no degrees at all) were finding success, but many companies quickly shifted back to the old mentality after not seeing the type of success they’d hoped for from people without the appropriate degrees. This trend is continuing today.
When it comes to checking online for cars, more people check dealer websites than manufacturer or third-party websites. This should lead dealers to think that they need to have the best of both worlds.
That wasn’t the conclusion of LeadiD, a company that specializes in customer acquisition. They felt in their infographic that dealers need to pay more attention to third-party sites because around 40% we not utilizing them. However, there’s an alternative.
Car buyers are often skeptical of dealers when it comes to financing their cars. There are stories about how banks are easier to deal with, how dealers always charge too much in interest, and how they make more money when your monthly payment is higher. None of these are true.
The modern day ad agency really needs to be on as many relevant mediums as possible. The concept of focusing simply on traditional or simply on digital is behind us. Today, proper consolidation of voice and intent can work magic.
Take, for example, the cost of reaching 1000 people. As expected, social media comes in as the cheapest with Facebook and LinkedIn having major reach for the buck. What might be more surprising is that television still ranks in the middle of the pack (as it always has) and any thoughts that the medium is dying as a way to put out the message can be dismissed. Television still works. It’s still very necessary, particularly for big brands that need to get out a message and localized brands that want top-of-mind awareness.
A good advertising strategy should include both traditional and digital media working side-by-side.