Car Shoppers Prefer Dealer Websites Over OEM and Third Party Sites

Car Shoppers

When it comes to checking online for cars, more people check dealer websites than manufacturer or third-party websites. This should lead dealers to think that they need to have the best of both worlds.

That wasn’t the conclusion of LeadiD, a company that specializes in customer acquisition. They felt in their infographic that dealers need to pay more attention to third-party sites because around 40% we not utilizing them. However, there’s an alternative.

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Car Financing Infographic Tells a Simple and True Tale of the Car Business

Car Financing

Car buyers are often skeptical of dealers when it comes to financing their cars. There are stories about how banks are easier to deal with, how dealers always charge too much in interest, and how they make more money when your monthly payment is higher. None of these are true.

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Social Media is the Cheapest Way to Reach Customers (and television is still pretty awesome)

Watching TV

The modern day ad agency really needs to be on as many relevant mediums as possible. The concept of focusing simply on traditional or simply on digital is behind us. Today, proper consolidation of voice and intent can work magic.

Take, for example, the cost of reaching 1000 people. As expected, social media comes in as the cheapest with Facebook and LinkedIn having major reach for the buck. What might be more surprising is that television still ranks in the middle of the pack (as it always has) and any thoughts that the medium is dying as a way to put out the message can be dismissed. Television still works. It’s still very necessary, particularly for big brands that need to get out a message and localized brands that want top-of-mind awareness.

A good advertising strategy should include both traditional and digital media working side-by-side.

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James Bond Loves Aston Martin

AstonMartin_DB5

When you’re a fictional British secret agent with your choice of cars, one might believe that you’d go for more variety. Despite having these choices, the writers of the James Bond movie series have leaned on a few different types and brands of cars, giving the iconic character a sense of personal taste rather than a smorgasbord of automotive gluttony.

Three Beemers, two Lotuses (Lotusi?), and a few other cars have made multiple appearances, but Aston Martin is clearly 007’s preference. In this infographic from Motortrade comes to us through an Aston Martin dealership and shows the primary car used throughout the decades.

James Bond Cars Infographic

Can You Guess What the Most Dangerous Animal on Earth Is?

Mosquito

When asked about dangerous animals, many people might say snakes, spiders, or other poisonous creatures. Others might point to ferocious animals like sharks, bears, or tigers. The savvy people might say that humans are the most dangerous.

They would all be wrong.

The little blood-sucking mosquito is the most dangerous creature on earth, causing the deaths of hundreds of thousands of people every year. Compare that to 10 deaths attributed to wolves or sharks or a hundred deaths attributed to lions and elephants and the little flying pests seem to be incredibly dangerous.

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Cool Celebrity Kids

Jolie Pitt

It can be tough being the kid of celebrities. There is constant attention given to them even before they are old enough to understand that they’re situation isn’t like the situation that other kids go through. They might be born with a silver spoon in their mouths, but that doesn’t mean that it’s easy.

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Are Mini Homes the Solution to the Economic Problems of the World?

Mini Homes

It depends on who you ask, really. There rising trend of building extremely small homes out of extremely cheap materials is something that is both practical and alarming. On one hand, you have those who see the homeless and poor in the country and the world and view the homes as potential solutions. On the other hand, you have those who believe that the economic problems should be addressed first and foremost; more jobs and better economic decisions would eliminate the need for mini homes in the first place.

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Small Businesses and the Social Media Game

Open for Small Business

The United States hit its stride and really started proving out the concepts of pure capitalism when it embraced small business growth. While big companies have always played a role, it has been shown that small businesses are the ones that drive the economy. As small business numbers improve, the economy improves. As small business numbers fall, the economy falls. The same cannot be said about large corporations other than the catastrophes attached to recent real estate an automotive challenges.

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Teens and Porn Infographic

Teens

The idea that pornography is spreading as a drug is one that has started taking home. However, it continues to increase and spreads to the children and teens of the world. They’re simply getting introduced to it much more easily than before because of the rise of the internet.

In the infographic below, we explore the concept that teens are being corrupted more and more by the evils of pornagraphy. The stats in here are pretty scary, especially if you’re a parent trying to raise your children the right way.

Teens and Porn Infographic

Chevy Apps for the Road

Chevy runs deep

As cars continue to become more technologically advanced, some are looking it as a good thing. Others see that it may be a shift that we’re not really willing to accept. Regardless of your opinion, it’s happening and many of the apps that fill our digital lives are starting to make a real impact on the way we get from point A to point B.

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