WordPress vs WordPress Infographic

Wordpress Logo

When two platforms compete, they’re usually not so closely affiliated. That’s not the case when it comes to WordPress which promotes both WordPress.com and WordPress.org. The former is the one that has millions of free and occasionally paid bloggers using a toned-down version of the master software. The latter is the version that is software only; users have to provide their own hosting and maintenance.

Read more

How Much Do Nurses Make? #Infographic

Nurses Salary

The medical arena has always been considered a lucrative one. For years, there was a discrepancy that caused division at hospitals when it came to nurses versus doctors and other professionals. Nurses had to get college degrees just as other medical professionals, but their pay was often much lower than other positions at the hospital. Today, things are getting better for them.

Read more

Craig Newmark from Craigslist Pushes Crowdfunding for Non-Profits

Craig Newmark

Everyone knows that Craigslist is a great place to buy stuff, sell stuff, look for a job, and occasionally find strange listings that are pretty funny. What you may not know is that Craig Newmark, the founder of the classified website, has another big project that he’s been working on this year. Read more

Eco-Friendly Roofing #Infographic

Recycled Rubber Roofing

A roof is something that few people think about unless it fails. While it’s serving its purpose of keeping out the elements and keeping in the comfortable environment, it’s never a thought. Once a leak starts, everyone starts getting concerned. After all, the roof is the only thing that stands between our homes and the precipitation and sunlight that can make us uncomfortable.

Read more

The Road Rage #Infographic

Road Rage

The act of driving can have some pre-existing negative effects on our emotions. Most vehicles, try as they may to be comfortable, are not able to accommodate people for extended periods of time. It’s a hassle to drive in traffic. Perhaps most importantly, we’re often driving to and from places that are not good for our emotional well-being such as driving back and forth to work.

Read more

The Business Degree, Redesigned. #Infographic

Business Degree

Getting a business degree used to be a prerequisite to be able to be successful and achieve executive status at major companies in the United States. That changed for a time when those who had other types of degrees (or no degrees at all) were finding success, but many companies quickly shifted back to the old mentality after not seeing the type of success they’d hoped for from people without the appropriate degrees. This trend is continuing today.

Read more

Car Shoppers Prefer Dealer Websites Over OEM and Third Party Sites

Car Shoppers

When it comes to checking online for cars, more people check dealer websites than manufacturer or third-party websites. This should lead dealers to think that they need to have the best of both worlds.

That wasn’t the conclusion of LeadiD, a company that specializes in customer acquisition. They felt in their infographic that dealers need to pay more attention to third-party sites because around 40% we not utilizing them. However, there’s an alternative.

Read more

Social Media is the Cheapest Way to Reach Customers (and television is still pretty awesome)

Watching TV

The modern day ad agency really needs to be on as many relevant mediums as possible. The concept of focusing simply on traditional or simply on digital is behind us. Today, proper consolidation of voice and intent can work magic.

Take, for example, the cost of reaching 1000 people. As expected, social media comes in as the cheapest with Facebook and LinkedIn having major reach for the buck. What might be more surprising is that television still ranks in the middle of the pack (as it always has) and any thoughts that the medium is dying as a way to put out the message can be dismissed. Television still works. It’s still very necessary, particularly for big brands that need to get out a message and localized brands that want top-of-mind awareness.

A good advertising strategy should include both traditional and digital media working side-by-side.

Read more