Podcast Advertising: Go or Pass? Podcasts are popular and people are listening to them more than ever. Advertising on podcasts is a whole new ball game, and it may be one you should join. Who’s Listening to Podcasts? Podcast listeners are growing and thanks to a Podcast Consumer Report completed last year by Edison Research,...Read More

America was built on the concept of small business. It is the centerpiece of capitalism despite what bankers and activists believe. While the mega-corporations feel that they drive the economy and the Occupy Wherever group wants to agree and blame everything on them, the reality is that it’s the people running small businesses who truly...Read More

So much can go into building a great logo. It’s something that lasts; most companies that want to improve their branding do not like to ever change their logo. It’s pretty much a permanent decision.Read More

When it comes to checking online for cars, more people check dealer websites than manufacturer or third-party websites. This should lead dealers to think that they need to have the best of both worlds.Read More

The modern day ad agency really needs to be on as many relevant mediums as possible. The concept of focusing simply on traditional or simply on digital is behind us. Today, proper consolidation of voice and intent can work magic.Read More

There’s a fundamental psychology behind visualizations that make them work. Reading is fine. Audio and video are often the best. When data must be seen and engulfed in order to make an impact, this is where infographics have their niche in our attentions. In this very simple infographic from Hubshout, they explore the reasons that...Read More

When you read the articles or see the infographics about creating content for your business, you’ll find that a lot of them seem to focus on buzz words and pie-in-the-sky ideas that don’t really help. They come across more like self-esteem builders than actual functional tutorials or tips. This one is different.Read More

Every year, we hear about how email marketing is dying, that the email companies have figured out how to detect spam but that the filters are too powerful for marketing companies to break through even if they aren’t sending spam. We hear about how email is not being used by as many people, and yet...Read More

There has always been the thought that content was considered “king” in the world of search engine optimization, but it wasn’t always the case even when people first started saying it. Things have changed to the point that today, it really is king.Read More

Unless you either live in a place where the internet is not powerful enough to support online video or you’ve been living under a rock for the last couple of years, it’s clear that online videos have become a huge thing. YouTube isn’t the only player, but they certainly have much of the market cornered...Read More