There’s a fundamental psychology behind visualizations that make them work. Reading is fine. Audio and video are often the best. When data must be seen and engulfed in order to make an impact, this is where infographics have their niche in our attentions. In this very simple infographic from Hubshout, they explore the reasons that...Read More

When you read the articles or see the infographics about creating content for your business, you’ll find that a lot of them seem to focus on buzz words and pie-in-the-sky ideas that don’t really help. They come across more like self-esteem builders than actual functional tutorials or tips. This one is different.Read More

Every year, we hear about how email marketing is dying, that the email companies have figured out how to detect spam but that the filters are too powerful for marketing companies to break through even if they aren’t sending spam. We hear about how email is not being used by as many people, and yet...Read More

There has always been the thought that content was considered “king” in the world of search engine optimization, but it wasn’t always the case even when people first started saying it. Things have changed to the point that today, it really is king.Read More

Unless you either live in a place where the internet is not powerful enough to support online video or you’ve been living under a rock for the last couple of years, it’s clear that online videos have become a huge thing. YouTube isn’t the only player, but they certainly have much of the market cornered...Read More

It isn’t hard. Social media is everywhere. The challenge is in finding the traction and building the voice in an emerging industry that everyone wants to get into for one reason or another. Do you have what it takes?Read More

You cannot spend too much time, money, or energy on activities or investments that don’t produce a measurable value. It’s all about ROI – Return on Investment – and all too often we see people that are heading down the wrong path by not tracking the returns.Read More

For years, we’ve all known that video was an important component of digital marketing. People are willing to spend more time watching video than reading text or viewing an infographic because it’s a passive action for them. They sit back and watch, that’s it. The impact is highlighted in the infographic below.Read More