With rising postal costs, chiropractors are turning to digital marketing to attract clients.
The team at Digital Chiropractic Marketing created a nifty chiropractic infographic describing some best practices for jump-starting your digital marketing efforts. We’ll highlight some of them below, along with a bonus tip of our own.
Having a website is nearly as important as having a physical location for your practice. It functions as the hub of all your digital marketing efforts. It gives potential clients a place to click through to from your ads where they can:
Search Engine Optimization (SEO) helps your website rank higher on Search Engine Results Pages (SERP).
How? By creating professionally written, keyword-rich content on your website.
Focus keywords on your chiropractic specialty (sports, nutritional, NUCCA, etc.) and geographic location. The right concentration of keywords can lift your business higher in search rankings and drive more organic traffic to your website.
Have you claimed your business on review sites like Yelp, Google, and Foursquare? Ideally, you’ll claim your pages everywhere, but if you only have the time for one site, make it Google My Business.
Do a Google search on chiropractors in your area right now. On the results page, you may see a map with a small selection of local practitioners.
You want your practice to show up in that Local Pack. Having a complete Google My Business page can help you break into those coveted spots.
Before you get too excited (or stressed out):
In fact, you shouldn’t spread your social media too thin. Pick 2-3 networks and focus your content and paid promotions on those.
Facebook is still a good bet for connecting with clients. But creating videos for TikTok or Instagram Reels is another way to reach people with engaging (and professional) content.
Pay-per-click (PPC) advertising is an exceptionally effective way to get the most out of your digital marketing dollars. You have control over your budget, and you get near-real-time information about how your campaign is performing.
And unlike traditional media, with PPC campaigns you can stop a campaign at any point if it’s not working and replace it with another one.
Chiropractic Infographic courtesy of Digital Chiropractic Marketing.
It may seem a little old-fashioned, but email remains a valuable tool in your digital marketing toolbox.
You can build your list from people who give you their email addresses through social media or your website.
All your marketing efforts should be engaging and professional. If digital marketing is new to you, or you have a limited amount of time and money to spend on it, don’t be afraid to call in the professionals.
Digital marketing experts can help you prioritize your efforts and create content that gets results so you get the most bang for your buck.
