Reach More Customers Without Blowing Your Marketing Budget
It’s no secret that an Instagram Business page is an essential tool for marketing your brand. But if you’re not taking advantage of the flexibility and reach of Instagram Ads, you’re leaving money on the table.
Media Caffeine’s social media marketing experts will work with you to develop Instagram ad campaigns that meet your potential customers where they’re at. Our team will help you design a strategy that takes advantage of the Instagram ad platform’s versatility to target users with content that inspires action.
Millions of Users are Looking for Your Business Right Now
Instagram designed its advertising platform so that paid posts integrate seamlessly into a user’s feed and the Explore page. Any content that you create for your Instagram page can be used as an ad, including:
- Photo Ads
- Video Ads
- Carousel Ads (including photos and videos)
- Collection Ads
- Story Ads
- IGTV Ads (coming soon)
Instagram offers over 20 CTA (Call to Action) options that you can use in promoted posts, depending on your objective. In Story ads, the CTA asks users to swipe up, which takes the user to either the bio or links to a page on your website.
As a visual platform with a reach of over 200 million daily users, Instagram is ideal for businesses whose products and services translate well to a visual medium, as you’ll see below.
Now let’s take a look at the top 7 businesses that should use Instagram ads to boost visibility and drive sales.
1. Fashion
If you’ve scrolled through your Instagram feed, you already know it’s a virtual fashion show. From athletes and actors to influencers, people love to show off their latest look. An Instagram ad can get your clothing, shoes, or jewelry in front of millions of users, especially when you partner with a celebrity or influencer in your campaign.
2. Health and Beauty
Self-care was a popular topic on Instagram long before we found ourselves in the grip of a global pandemic. Businesses from yoga and Pilates studios to salons take advantage of Instagram ads to sell products and sign up students for in-person and virtual classes. Fitness and beauty tutorials are an excellent way for shoppers to see your product in action and inspire them to tap the Shop Now link.
3. Retail
A picture is worth a thousand words. In front of the right audience, that same picture, with a link back to your store, can be worth thousands of dollars. In a survey conducted by Instagram’s parent company, Facebook, 83% of the users surveyed reported that they find new products or services on Instagram.
That’s a lot of people who are looking to discover what you have to offer. Give your store a leg up on the competition during the crucial holiday shopping season with an expertly designed targeted Instagram ad campaign that makes you stand out in the marketplace.
Did you know that the popular home organization group, The Home Edit, built their business’ success on social media, specifically on Instagram? In 2017, they doubled their revenue in two quarters through marketing their tips, services, and brand on social media.
That’s right! Even Reese Witherspoon is bought into their brand.
4. Food and Beverage
Food and beverage brands are among the leading businesses represented on Instagram.
From artisan food and craft beer to the corner café, a mouthwatering image hitting the feed around lunch or dinner time can stop a user in mid-scroll. Using Instagram ads, you can offer customers an easy way to satisfy their hunger and quench their thirst with a link to your menu or a special offer on their first order.
5. Home Decor
When millions of people were forced to stay home during COVID-19 quarantine, many of them reassessed their home décor. Whether it’s setting up a home office or making their apartment more comfortable, people often turn to sites like Instagram for ideas and inspiration.
Use a well-curated Collection ad to help shoppers browse room looks and purchase items from your online store.
6. Travel
Although the travel industry hit an air pocket during the pandemic, people are venturing away from home again for work and fun. Videos showing real people at your establishment is a great way to give prospective travelers a preview of the great time they’re missing. Sponsored Collection or Video ads featuring user-generated content can inspire a user to hit the Book Now link better than a static print ad can, and at a substantially lower cost than a television spot.
7. Automotive
Cars still have a tremendous lifestyle and emotional appeal. Automotive brands were among the early adopters of Instagram as a way to reach buyers. Major brands like Mercedes and BMW highlight experiences and combine user-generated content with influencer marketing in their sponsored posts. From brand awareness to booking a test drive, Instagram ads offer a variety of ways to increase traffic to your showroom.
A Precision Tool in Your Digital Marketing Kit
If you’re involved with any of these seven businesses, Instagram ads should be a part of your digital marketing plan. It’s an effective, inexpensive way to reach millions of people every day. Our well-rounded team of marketing and social media experts can design an Instagram ad campaign that connects you to your target audience in a flexible, cost-effective manner. Learn more about Media Caffeine by browsing our site, or you can email or call us for more information.