Everyone can agree that 2020 has been a strange year with many new circumstances the world has had to adapt to and live under.
Some health and beauty establishments like gyms, nail salons, and spas are closed. People are having to make do with doing things at home instead of going out.
This means people are finding themselves purchasing many of the things that would otherwise be supplied by the gym, salon, or other establishments we once frequented.
This recent infographic by PinnacleCart shows 10 trending products to sell online in 2020, but why? With the year almost over, many would agree it’s really not worth looking back on or, you know, wipe it off the map completely.
However, if you’re looking to get competitive with a new product there’s a lot you can learn from the past year. Especially, as the infographic denotes, with Christmas right around the corner.
While this list may feature the top ten hottest trending items being sold online in 2020, these top performers may not be as trendy or hot as the title of this article implies, but here they are at the top of their game anyway:
You probably aren’t surprised to find out that face masks and disinfecting wipes made the list. Safety in the form of cleanliness comes first which means these products are in high demand as a couple of the top ten hottest trending items being sold online in 2020.
In April both products peaked in popularity with facemasks averaging around 246,000 searches per month and disinfectant wipes averaging around 673,000 over the last year.
Spending more time at home is increasing in popularity. Lounging around is the new going out.
To help accomplish that you need lounging products such as comfortable clothes, which is why sportswear is skyrocketing in popularity because of its versatility. It’s comfortable for binge-watching television, cleaning up the house, working from home, or getting a good workout in.
And since we’re so comfy, we might as well make sure our 4-legged friends are comfortable too, which is why pet beds also made the list.
Since going out to places like gyms, spas, and the like are high risk, people have more time at home to work on themselves.
Whether you want to learn an instrument, get in shape, or take care of your body better, you need supplies and that’s why exercise equipment and skincare products have made the list.
To keep from going crazy and getting cabin fever, you have to keep you and your family entertained.
The two most popularly searched products are board games and nail polish. Because nothing can be more entertaining than playing a board game with the family for hours on end or painting your nails with an incredible design because you have more time on your hands.
You’ve been spending a ton of time in your home and have probably realized that your furniture isn’t as comfortable as you remember or your décor could use some help.
The 2 main searches from the past year that reflect this are area rugs and dining room furniture because if you’re going to spend this much time in your home you might as well make it look and feel great.
Not only does this infographic break down the top ten hottest trending items being sold online in 2020, but it also includes helpful tips on how to effectively market your product online as well. It suggests the following:
Instead of just advertising your new product, entice customers with an incredible offer like BOGO, coupons, or limited time offers. This is much more effective than simply announcing what your product is.
People trust reviews, it’s that simple. People are more likely to trust something a buyer said rather than something someone on the payroll cleverly wrote up. It’s unbiased and will make give your product a trustworthy appeal.
Social media is an excellent tool to use, especially when people are spending more time scrolling. It’s a great way to interact with customers, answer questions, and spread interest in your product.
You can also use it to reflect your company’s unique personality and appear more than just a name on a label.
Blogs are where potential customers can learn the most about your product. In-depth walkthroughs and specifications are critical for the buyer’s journey and decision making and the links can be placed on social media channels to drive more customers to your website.
If you don’t want to wait for results by ranking organically, then digital advertising is the way to go. By using paid social and paid search ads you can reach more target customers when they might not be thinking about it.
Also, when you advertising partner wields your ads correctly, you can gather more information about your audience in order to obtain not only a greater number of leads but higher quality leads as well.
So there you have it, folks. Whether you wanted to glean insight from what sold online during the Great Dumpster Fire that was 2020 or take away a few tips for future e-commerce product marketing, this infographic offers substantial nuggets of info on both.
While the top ten hottest trending items being sold online in 2020 might not be the most exhilarating items on the market, these data points offer a major positive for many industries experimenting with online retail. And perhaps a silver lining for future industries as well?
If anything, this certainly proves that you never know when it may be your product’s time to shine online, so get ahead of the curve and embrace e-commerce and start working on your digital marketing plan today.
