Dear pre-roll ads, consumers have a love-hate relationship with you. You pop up before their desired video, making them pause before viewing the content they have selected, but usually, show them something that they would need or use. For small business owners, video pre-roll and custom intent videos are 5 – 10-second windows where you...Read More

What’s the secret behind your industry’s top-performing blogs, which attract readers in droves to them every single day? Engaging, well-targeted digital content. People want to read what’s most relevant to them, from a source that they feel like they can trust. We’ll tell you the steps on how to craft effective and engaging digital content...Read More

One can assume that if you are reading this, you may already be a fan of LinkedIn. You may use it to network with your peers, search for potential applicants, or stay up to date on industry trends – but did you know that LinkedIn ads are an amazing advertising tool and is getting better...Read More

As we move forward in the twenty-first century, technology is playing an increasingly important role in our everyday lives. Oftentimes businesses can find themselves a step ahead by embracing new technological advancements like RCS Business Messaging. While it will soon be available for all those with Android devices, for businesses specifically, it allows for faster...Read More

QR Codes are becoming a simple and effective way to make everything a little more digital while people are keeping their distance, so if you haven’t incorporated this simple technique into your digital marketing strategy, you may be behind the curve. How QR Codes were used in the past When the QR Code first came...Read More

Podcast Advertising: Go or Pass? Podcasts are popular and people are listening to them more than ever. Advertising on podcasts is a whole new ball game, and it may be one you should join. Who’s Listening to Podcasts? Podcast listeners are growing and thanks to a Podcast Consumer Report completed last year by Edison Research,...Read More

America was built on the concept of small business. It is the centerpiece of capitalism despite what bankers and activists believe. While the mega-corporations feel that they drive the economy and the Occupy Wherever group wants to agree and blame everything on them, the reality is that it’s the people running small businesses who truly...Read More

So much can go into building a great logo. It’s something that lasts; most companies that want to improve their branding do not like to ever change their logo. It’s pretty much a permanent decision.Read More

When it comes to checking online for cars, more people check dealer websites than manufacturer or third-party websites. This should lead dealers to think that they need to have the best of both worlds.Read More

The modern day ad agency really needs to be on as many relevant mediums as possible. The concept of focusing simply on traditional or simply on digital is behind us. Today, proper consolidation of voice and intent can work magic.Read More