Dear pre-roll ads, consumers have a love-hate relationship with you. You pop up before their desired video, making them pause before viewing the content they have selected, but usually, show them something that they would need or use. For small business owners, video pre-roll and custom intent videos are 5 – 10-second windows where you...Read More

What’s the secret behind your industry’s top-performing blogs, which attract readers in droves to them every single day? Engaging, well-targeted digital content. People want to read what’s most relevant to them, from a source that they feel like they can trust. We’ll tell you the steps on how to craft effective and engaging digital content...Read More

One can assume that if you are reading this, you may already be a fan of LinkedIn. You may use it to network with your peers, search for potential applicants, or stay up to date on industry trends – but did you know that LinkedIn ads are an amazing advertising tool and is getting better...Read More

In social media, there’s something new happening all the time.  Facebook updates their system every other week, Twitter is in a constant state of flux, and they’re adding new social media channels all the time.  One of the most forgotten methods in social media marketing is Instagram.  A huge misstep on the part of many...Read More

Say what you will about social media, but its impact is profound, and wide-reaching.  As a business owner, a poor review on social media can cause a drastic decline in clientele.  As a human being, being defamed on Facebook can cause you to be a party to some suspicious glances at a social gathering.  For...Read More

Some were saying it was the Facebook apocalypse. Facebook was going to be knocking off old, spammy, or memorialized Facebook accounts from the like counts of Facebook pages. They were then going to adjust the algorithm to allow for more exposure for friends’ posts rather than pages representing businesses or organizations. The end result: not...Read More

When two platforms compete, they’re usually not so closely affiliated. That’s not the case when it comes to WordPress which promotes both WordPress.com and WordPress.org. The former is the one that has millions of free and occasionally paid bloggers using a toned-down version of the master software. The latter is the version that is software...Read More

The modern day ad agency really needs to be on as many relevant mediums as possible. The concept of focusing simply on traditional or simply on digital is behind us. Today, proper consolidation of voice and intent can work magic.Read More

There’s a fundamental psychology behind visualizations that make them work. Reading is fine. Audio and video are often the best. When data must be seen and engulfed in order to make an impact, this is where infographics have their niche in our attentions. In this very simple infographic from Hubshout, they explore the reasons that...Read More

When you read the articles or see the infographics about creating content for your business, you’ll find that a lot of them seem to focus on buzz words and pie-in-the-sky ideas that don’t really help. They come across more like self-esteem builders than actual functional tutorials or tips. This one is different.Read More