One can assume that if you are reading this, you may already be a fan of LinkedIn. You may use it to network with your peers, search for potential applicants, or stay up to date on industry trends – but did you know that LinkedIn ads are an amazing advertising tool and is getting better...Read More

QR Codes are becoming a simple and effective way to make everything a little more digital while people are keeping their distance, so if you haven’t incorporated this simple technique into your digital marketing strategy, you may be behind the curve. How QR Codes were used in the past When the QR Code first came...Read More

You can’t be a car dealership in the 2010s and not utilize social media marketing. However, there’s more to an automotive social media strategy than just posting a picture of a car with a link to inventory (but you already know that). To succeed in the cutthroat digital world, you need to be the best...Read More

Social media can be humbling, both as a novice who is just messing around and as a social media manager.  A lot of times, the temptation exists to assert ourselves and publicly shun those who question us, but as a social media manager, this isn’t the best avenue of attack.  All too often our egos...Read More

Some were saying it was the Facebook apocalypse. Facebook was going to be knocking off old, spammy, or memorialized Facebook accounts from the like counts of Facebook pages. They were then going to adjust the algorithm to allow for more exposure for friends’ posts rather than pages representing businesses or organizations. The end result: not...Read More

The modern day ad agency really needs to be on as many relevant mediums as possible. The concept of focusing simply on traditional or simply on digital is behind us. Today, proper consolidation of voice and intent can work magic.Read More

The guy in the picture above – you don’t want to follow him on Twitter. There are, however, other less-conspicuous signs about people that you may want to understand as you try to prune and grow your Twitter feed with the best people possible.Read More

It isn’t hard. Social media is everywhere. The challenge is in finding the traction and building the voice in an emerging industry that everyone wants to get into for one reason or another. Do you have what it takes?Read More

You cannot spend too much time, money, or energy on activities or investments that don’t produce a measurable value. It’s all about ROI – Return on Investment – and all too often we see people that are heading down the wrong path by not tracking the returns.Read More

For years, we’ve all known that video was an important component of digital marketing. People are willing to spend more time watching video than reading text or viewing an infographic because it’s a passive action for them. They sit back and watch, that’s it. The impact is highlighted in the infographic below.Read More