QR Codes are becoming a simple and effective way to make everything a little more digital while people are keeping their distance, so if you haven’t incorporated this simple technique into your digital marketing strategy, you may be behind the curve. How QR Codes were used in the past When the QR Code first came...Read More

Podcast Advertising: Go or Pass? Podcasts are popular and people are listening to them more than ever. Advertising on podcasts is a whole new ball game, and it may be one you should join. Who’s Listening to Podcasts? Podcast listeners are growing and thanks to a Podcast Consumer Report completed last year by Edison Research,...Read More

You can’t be a car dealership in the 2010s and not utilize social media marketing. However, there’s more to an automotive social media strategy than just posting a picture of a car with a link to inventory (but you already know that). To succeed in the cutthroat digital world, you need to be the best...Read More

It’s time to put on your tinfoil hat. The conspiracy theorists who have been warning about the New World Order forcing a one-world currency are going to be screaming soon enough that they were right. While that’s premature, it’s interesting to see what’s being tested in Japan right now.Read More

In Sweden, apps and plastic rule. The country is on the bleeding edge of the cashless society model and those on both sides of the fence are converging on the European country to voice their support and concerns. If it works the way it’s supposed to work, will other countries start adopting the concept?Read More

There was a time not too long ago when socialism was a concept akin to communism. It didn’t make sense to the vast majority of Americans to take as much as possible from the rich and use it to fund the poor while moving the middle class to the edge of poverty. The thinking was...Read More

Seat-of-the-pants decision-making just got tougher.  Not that anyone’s intuition or gut-instincts have suddenly failed them, but because their competitors are utilizing better tools to make those same decisions. Smart dealers are utilizing analytics and data to make decisions based on reality rather than their perception of reality.Read More

While most of the economic world was focused on Greece’s near-collapse and China’s financial woes, little Puerto Rico was stuck trying to pay off a $72 billion debt load. They could not. Their payment was missed. They will have to default.Read More

After struggling to keep up with competitor innovations and a challenging television sales market, Japanese electronics maker Sharp is exiting the Americas. It will sell it’s plant in Mexico as well as it’s brand in the United States.Read More

Before the Greek government agreed to their creditors’ demands, there were plans in the works to switch the currency exchange from the euro in a “flick of a button.” The man with his finger on the button, former finance minister Yanis Varoufakis, is awaiting treason charges despite claims that his plan was approved by Prime...Read More