Social Media is the Cheapest Way to Reach Customers (and television is still pretty awesome)

Watching TV

The modern day ad agency really needs to be on as many relevant mediums as possible. The concept of focusing simply on traditional or simply on digital is behind us. Today, proper consolidation of voice and intent can work magic.

Take, for example, the cost of reaching 1000 people. As expected, social media comes in as the cheapest with Facebook and LinkedIn having major reach for the buck. What might be more surprising is that television still ranks in the middle of the pack (as it always has) and any thoughts that the medium is dying as a way to put out the message can be dismissed. Television still works. It’s still very necessary, particularly for big brands that need to get out a message and localized brands that want top-of-mind awareness.

A good advertising strategy should include both traditional and digital media working side-by-side.

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Which Twitter Account Types Should You Follow?

Twitter Bomb Threat

The guy in the picture above – you don’t want to follow him on Twitter. There are, however, other less-conspicuous signs about people that you may want to understand as you try to prune and grow your Twitter feed with the best people possible.

This infographic by The Myndset gives us a whimsical, entertaining, and strangely useful view of what to look for in Twitter users.

Twitter Accounts to Follow Infographic

So You Want to be a Social Media Marketing Specialist #Infographic

Social Media Marketer

It isn’t hard. Social media is everywhere. The challenge is in finding the traction and building the voice in an emerging industry that everyone wants to get into for one reason or another. Do you have what it takes?

Sometimes, it has nothing to do with whether or not you’re smart, creative, or both. A little luck comes into play. Even the brightest minds can steer a company in the wrong direction.

How to become a social media marketing specialist
Courtesy of: Schools.com

Proof that Social Media has ROI: 10 Examples #Infographic

Cost vs Value

You cannot spend too much time, money, or energy on activities or investments that don’t produce a measurable value. It’s all about ROI – Return on Investment – and all too often we see people that are heading down the wrong path by not tracking the returns.

Social media often gets accused of having no ROI. This simply isn’t the case. It has plenty. If you aren’t seeing it, you just aren’t doing it right, as Jeff Bullas demonstrates:

Social Media ROI Infographic

The Impact of Video on Digital Marketing #Infographic

Video Marketing

For years, we’ve all known that video was an important component of digital marketing. People are willing to spend more time watching video than reading text or viewing an infographic because it’s a passive action for them. They sit back and watch, that’s it. The impact is highlighted in the infographic below.

It comes to us through Video Explainers. Is your video marketing making the grade or is it failing miserably?

Impact of Video

Is Social Media Bad For Your Phone? #infographic

Social Media Apps

Phones have a big enough problem with battery life without the constant pinging that most of our social media apps do. Even when they’re just sitting there doing nothing, our phones are often busy getting our Facebook updates ready to present, seeing if there are any new direct messages on Twitter, and letting us know when our Google+ friend is about to have a birthday. It can be daunting.

Top 10 Retail Brands on Social Media

Many of the biggest brands in retail are absolutely in love with social media. Some are doing it well. Others are failing miserably. This infographic takes a look at how the best of the best stack up against each other.

Retail Social Media Top 10 [Infographic]
Retail Social Media Top 10 [Infographic]
Compliments of RetailCustomerExperience.com

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What Blogging Means for Your Business

Blogger

Blogging gets hot in business, then cold, then hot again, then cold again. It rises and dies, and rises again. Depending on which guru you’re listening to and on what day you’re listening to them, your business may absolutely need a blog or it may be wasting its time blogging.

The truth (okay, it’s an opinion, but still) is that blogging can be one of the most powerful social media tools a company can use to promote their business when done right. If done wrong, it can be a waste of time.

This infographic gives a little bit of information that is useful but definitely highlights some of the starting points for those businesses that want to consider getting into or expanding their blogging strategy. Again, it’s a tool. Blogging by itself is hard to make work, but combined with a proper search and social strategy, it can be an excellent way to make your business stand out.

Click to view source.

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